Beyond the podcast
“Podcasts first,
not only”
Podcasters are no longer just voices behind a microphone. They’re becoming all-encompassing content creators meeting their audiences across video, social media, live events, and more.
Podcasts are still the main course, but fans are hungry for more — and will follow them on whatever platform their favorite creators are on. Whether it’s a preference for the video version of the show, an extra dose of content on social media, or coming together in-person at a live event. And the best part? The authenticity and trust built through podcasting seamlessly carries over to engagement on other platforms — thanks to the unique, personal connection first forged through the podcast.
Advertisers need to shift their perception of a podcast’s audience away from just “listeners”, and harness entire podcasting ecosystem through omnichannel campaigns —investing in podcasts first, not only.
Audiences follow podcasters wherever they go
Listeners attitude to omnichannel campaigns
Going omnichannel pays off in podcasting.
The bond between creators and their audiences spans all platforms, and omnichannel enables brands to center campaigns around wherever creators' meet their fans. By extending your campaign across multiple channels, you can reinforce your brand message with a unified, audience-focused approach.
